Essential Digital Marketing Trends for Success in 2026
When constructing backlinks, you ought to obtain them from a range of domains and sources. A few of the white-hat link acquisition tactics to use are guest posting, digital PR, resource page link structure, damaged link structure, unlinked brand discusses, and others. The kind of backlink decides the link profile score. Dofollow links pass link juice, while nofollow links do not.

A strong link profile has a mix of dofollow and nofollow links. From my point of view, a link is thought about high-quality if it's a dofollow link from a reliable website, naturally positioned within content relevant to our specific niche. - Iryna Podliesna, Link Building Specialist at Partner There is no magic ratio to follow, however, the ratio must ideally be higher than nofollow since dofollow incoming links directly build your domain strength and ranking power.
Keyword-based anchors like "link building guide," "link building pointers," etc. You can see a complete list of anchors pointing to your domain using the SEOptimer backlink research tool.
A great guideline of thumb is that: if a link is simple to make, then it most likely does not have much SEO value. Here are the leading characteristics of a poor backlink profile: Toxic and low-quality links come from spam domains that are usually recognized for spamming or malicious activities.